This page was created by Paul Merchant, Jr.. 

Journal of e-Media Studies, Volume 7 Issue 2: Accessible Civil Rights Heritage

Garcia Abstract

Produced by Sal Castro, a teacher and one of the leaders of the East LA walkouts (1968), and Frank Cruz, then associate professor of Chicano Studies at Cal State Long Beach, Chicano (1971-1972) represents a landmark event in the history of Latino media. It was both local and national in its orientation attempting to educate audiences on the history and contemporary issues facing Chicanos, a moniker that the series uses self-reflexively to reflect a new political and cultural consciousness for Mexican Americans. One of the earliest attempts to define and shape Latino history for television audiences, Chicano represents a moment early in the Chicano Movement when Latino scholars, activists, and producers recognized the importance of televisual media to the telling of Latino stories.

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